Kudler Fine Foods E-Commerce Website

Kudler Fine Foods E-Commerce Web commit Kudler Fine Foods E-Commerce Website * Introduction E Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of com consecrateers, which are linked to each other forming a network. To be specific, ecommerce would be buying and merchandising of goods and services and transfer of funds through digital communications (Benefits of Ecommerce,2007).With the launch of Kudler Fine Foods new eCommerce solution quickly approaching, this is an exciting time for Kudler and its staff. The benefits of this expansion leave behind not only increase revenue for the company, but afford the opportunity to create new jobs and provide a new range of services to entirely clients. From the customers perspective, everything leave start from the Kudler Fine Foods home rogue. The home page will maintain the original look and design, but the customer will c totally attention two new additions when visiting. The first addition will be a shop link included in the navigation bar.This will bring the customer into the stores inventory of items available for online purchase. These new features and services will now be explained, as well as a step by step walk through the customer will experience when making online purchases. Shop When Shop is selected in the navigation toolbar at the top of the sacksite the exploiter opens a new webpage. This webpage is the shop page where the substance ab drug substance ab expendr sees a dropd receive box giving them the following categories to choose from Bakery, Meat and Seafood, Produce, Cheese and Dairy and final Wine.After selecting the category the user will then click on the shop push button to the right. They will then be sent that category webpage to harbour their purchases. Purchase of Items To purchase items the user will see the category webpage where there is a list of all the products offered for this category. Each item will have a description of the product and the hurt of each item. There is an add button at the end of each item description where the user net choose to purchase this item by clicking on the add button.At the top of each category page the user has the option to go to the other category pages by clicking on the go to button for each category listed on that button. At the bottom of each page there are two buttons to choose View hand baby-walker and Checkout. View Cart View cart allows the user to see all the items that they have chosen to purchase. A list of each item with their price will be foundn. At the end of each item row there is a remove button where the user stack remove the item from the list. This is the only location the user can remove their items they have chosen to purchase.At the bottom of this page there are buttons to choose to go to the other category pages or to bridle page. If the user choos es to go to another category and selects and item from that page, it will be added to the realise cart page. Even if the user goes all the sort back to the home page they can start looking at other categories and each item will be added to the shopping cart where it can be seen on the view cart page. After the user has made all their choices to purchase, they can click on the maintainout button at the bottom of the page to finalize their purchase.Checkout The checkout page is the final page the customer will fate to go to in order to finish their purchase. Here the customer can see all of the items they have selected along with the total of the purchase they are about to make. It they urgency to remove an item they will need to go back to view cart where they can remove the item. Under the list and total of the items to be purchased, there is a form to fill out. This form is the Payment Information form take to finish the purchase. Here the customer will input their Name, Addr ess, Town/City, State and Zip code.Then they will select from the dropdown box which credit greenback they plan to use to make the purchase. After selecting the credit card, there is a box for the credit card number to be entered. After the customer enters in their credit card number, they can either choose the submit to finish the purchase or choose the reset button to clear out the form. If they choose to reset the form, the schooling will be deleted and they may begin a new ordering process. Marketing our website/promote website Marketing in e-commerce is just as important as the site itself.That brings us to how we can add code into our site to serve well make us more visible to search engines meta information is what is used to make us visible to our customers. Meta data is, quite simply, data about data. Your document is nothing but a piece of data for a search engine, and meta data helps describes and categorizes it. Webmasters place meta data inside their HTML documents, to help improve their ranking on search engines, and to help end-users locate their site (Marketing Your Website Meta Data,1999).We will put a description meta tag and keyword metadata tag on each of the webpages we have made for the shopping feature. This way each category will be part of the web search when a customer is looking for one of our products. The metadata tags we are going to use will be the description, keyword (these will be on all webpages) author, content-type, refresh and revised tags (only one the shop page). The description tag lets you put the title of the page when the keyword tag is where you can put important keywords to be found when search engine can find it easier.The author tag shows all that look at our website who created it. The content-type tag shows what we used such(prenominal) as text, html and the UTF8. The refresh one allows the page to refresh at the time limit we set for each page. Then revised will show who ever has to update or modify the s hopping pages will know when they were last done making it easier to keep up with the alterations. SEO (search engine optimization) is the process of optimizing a website so it will position well in search engines results. This means designing your web pages so the search engines will find the right keywords in your web page content.Optimization is all about making sure the search engines will find information that will increase the chance of your page beingness included in search results(How to promote a website as part of the website design, n. d. ). some ways to help in this area to make the site more visible include but not limited to include the main keywords in the website title, more keywords in the website description, keywords in the sidebar links, keywords in the content text, be sure all pages are reachable, and pages should be easy to navigate. A website can be submitted to search engines so they will know about it.This used to be a necessary step to notify search engin es about new websites. Now search engines constantly monitor the Internet for new web pages (and changed web pages) so they will discover your website. To ensure that your fresh content or site improvements dont languish un-indexed, submit to Google an XML sitemap, which shows your sites coding, each time you do an update. Google will help you correct any errors in the sitemap to make its indexing more accurate, and will crawl your site more often if you routinely send it XML sitemap updates. (McElgunn, J. )It is still a good idea to submit your website to all four major search engines (AOL, Google, MSN, and Yahoo) because these four primarily are the ones used for most Internet searches. Another way to increase the SEO for Kudler Fine Foods is with a Facebook page since they are used to get consumers from a social media. Creating a Facebook page for Kudler Fine Foods and getting the consumer to click on like on the page will boost the way the SEO ranks there website. Facebook is a nother way to notify customers of deals being offered so they will want to check them out on their website.More consumers viewing their website will move them to the top faster. We will add the Facebook logo to the top of each page so the customer can access it from the website. Publish/upload website Once the website has been created, the testing is complete, and the site is ready to go live we need to upload the files to our web server so our customers can start accessing and using the site. One easy option we can use is a program called FileZilla which uses an FTP (file transfer protocol) or we can use a web design product from the host that can upload all the files easily.With the FTP option we have to manually upload each file we want to use. If using a web design product it will upload everything you have at one time. Be sure to thoroughly test the website by and by the upload to be sure all necessary files were successfully uploaded and work correctly. When you need to updat e a web page you can just upload that page (and related files) and the upload will overwrite the old files. NOTE Some web design packet products save web pages in their own unique file format and automatically convert the files to web format files (e. . HTML) when the upload/publish function is used. If you are going to use FTP software for your uploads, you will first need to do a save-as/export for the web page files to create HTML files. It is a good idea to save these files in a separate folder to make the FTP file selection easier as the web design unique format files do not need to be uploaded. Also, if you use FTP software for your uploads you must also upload files and graphics used by the webpage (How To Publish/upload Web Pages,n. d. ). Resource Benefits of ecommerce. 2007). Retrieved from http//www. ecommerceprogram. com/ecommerce/benefits-of-ecommerce. asp viper How to publish/upload web pages. (n. d. ). Retrieved from http//www. doawebsite. com/publish. html How to pr omote a website as part of the website design. (n. d. ). Retrieved from http//www. doawebsite. com/promote. html Marketing your website Meta Data. (1999). Retrieved from http//www. davidreilly. com/topics/electronic_commerce/web_marketing/meta-data. html McElgunn, J. Google Grabbers. Profit, Mar2008, Vol. 27 Issue1, p56-57, 2p.